PITTMOSS™ was developed as an alternative to Canadian Sphagnum Peat Moss (CSPM) as an environmental initiative but will succeed by exploiting the competition’s economic vulnerability.
1.1 Million tons of CSPM was extracted from ecologically important peatlands and imported to the U.S. in 2011 for horticulture, nursery and garden center markets. Peat extraction, the world over, is being condemned for increasing carbon and methane in the atmosphere and possibly contributing to global climate change. Peatlands only comprise 3% of the Earth’s land surface but may sequester up to 30% of the carbon stored away from the atmosphere.
Some environmentalists may look at me as a dirty capitalist pig. I see my approach as a far more potentially effective method of ending peat extraction than making picket signs, hanging banners, marching or filling out petitions.